These extracts from reviews of the T Mobie flashmob can be used to support the idea of our viral campaign in which our filming will take place in everyday life with unsuspecting members of the public around.
This is the kind of spontaneous fun us grumpy Londoners need. Liverpool Street is constantly subject to bomb scares and subsequent cancellations and delays, so it’s nice to see people enjoying themselves there for a change.
Once again T-Mobile have brought joy to a place normally associated with frustration, boredom and nerves.
The brand director of T-Mobile is Spencer McHugh who believes that he is putting the brand’s tagline of ‘Life’s for sharing’ into practice by creating the flash mob events. Hopefully 2011 will see another exciting mob-event take place, we can but only hope we’ll get caught up in the middle of it.
(Jessica Hazel http://blogs.creativepool.co.uk/blog/the-t-mobile-flash-mobs/)
I love these. Hadn’t seen the airport version before, but I particularly like the reaction shots. If your brand is about making people feel good, then this has all the elements of surprise and delight.
(Michelle Nicol in response to the previous post)
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