Focus Group Q&A

The following questions were asked to two males and also shown are their responses.


1. Why do you wear trainers?
2. What do you feel when you wear them?
3. What makes you buy a certain trainer?
4. How many trainers do you own?
5. Are you loyal to a certain brand?
6. What are your favourite trainer brands?
7. How often do you wear trainers and what do you wear them with?
8. What style of trainers do you like the best?
9. Can you think of any trainer adverts?
10. Do you think its good that they are celebrity endorsed?
11. Have you heard of NB?
12. Do you think if NB was better advertised you would be more inclined to buy them?
13. Would you go to the gym in gym gear or get changed there?




Leo Savage 21 Student


1. Because they are comfortable
2. Comfortable and sporty
3. Looks, price and comfort
4. 6 pairs
5. No
6. Nike, Adidas and Supra
7. 5 days a week. With gym clothes or jeans casually out
8. Hightops and running trainers
9. Nike football ads, Adidas Star Wars ad
10. A strong celeb endorsement is appealing
11. Running trainers from what he knows. Only see people in the gym wearing them
12. Would buy if famous celebs wore them in advertisments or were pictured in them and they looked good. A cool POS would attract attention but not necessarily encourage a purchase as its all about how the trainers look
13. Yes, would wear gym gear to gym but depends on where he is coming from




Charlie Green, 19 Student


1. To go for a run/ gym
2. Comfy
3. Try it on first to make sure they are really comfy and light feeling, good bouncey sole and not bulky looking
4. 2 pairs
5. No
6. Asics
7. Once a week with sports attire
8. Casual/ running
9. Nike women dancing around, Puma African men running ad
10. Depends how prestigous the celebrity is
11. Yes, know them as a running/ casual wear brand. Used to work in a sports store but they weren't very popular
12. Yes, if they had some memorable and innovative ads then they would appeal more to me
13. If driving then yes, but if walking then no as it would be cold in gym clothing


Florence Gillot, 19 Student

1. To go to the gym
2. Comfortable, sporty, springy
3. Comfort, colour
4. 2 pairs
5. No
6. Nike/ Converse
7. 3-4 times a week with gym clothes
8. High tops
9. Nike ones comes to mind as they are so memorable. Sketchers also, but because they are tacky so not a good reason!
10. No, I usually find it cringe and think it usually appeals more to men. A beautiful model would appeal to me more than a celebrity
11. No
12. No because I think they are ugly
13. Go in my gym wear to the gym