I really like this idea as it truely represents Onitsuka Tiger as a Japanese born brand which is proud of its roots. A creative and fun advertisement which should inspire us as NB is very keen on stressing the heritage element to the company..
Monday 14 March 2011
Onitsuka Tiger (2007)
To celebrate its quirky Japanese roots Asics presents its Fabre74 Onitsuka model, a 1.5-meter sculpture of an Onitsuka Tiger sneaker made of warring elements of Japanese culture. The sculpture will appear in print, online and at venues in London, Paris, Berlin, Barcelona and Zurich.
I really like this idea as it truely represents Onitsuka Tiger as a Japanese born brand which is proud of its roots. A creative and fun advertisement which should inspire us as NB is very keen on stressing the heritage element to the company..
I really like this idea as it truely represents Onitsuka Tiger as a Japanese born brand which is proud of its roots. A creative and fun advertisement which should inspire us as NB is very keen on stressing the heritage element to the company..
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