Adidas Is In All Commercial feat. Justice - Civilization (Directed by: Romain Gavras)

Adidas have done it, this advert defines how the brand is diverse and innovative. I think this is very clever how they have created a 2 minute advert showing every part of what the brand is about. This shows that Adidas can appeal to all different types of people which supports their celebrity endorsement choices as they are in a variety of professions all of which are highly regarded whether it is David Beckham or Katy Perry..
Being in their authentic situations makes it more real and inspiring. I believe this brand use celebrity endorsements in the best way.
This is something which Adidas should be truely proud of, and New Balance aspire to become.