Ive looked into the functionality of NB trainers to give us some ideas of what we can apply to our campaign. Some features could cleverly be applied to a form of guerilla marketing method, and so on.
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Rubber pods on soles- traction for agressive movement
Ultra flexible midsole- moves and bends with you
High impact shock absorption
Toughter rubber for high wear areas
Premium insert- prevents friction and blisters
Forefoot support- for a secure fit
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890
REVlite is a new misole foam compound with the durability of foams that are 30% heavier, but nearly 1/3 less weight.
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C-CAP
Compression-molded EVA for superior midsole cushioning and flexibility.
Stabilicore
A medial support system that provides an extremely smooth transition from heel strike to toe off.Lightning Dry
Superior fabric keeps you dry and comfortable by managing moisture transferN-ERGY
A resilient engineered elastomer designed to provide shock absorption and responsiveness for the optimal ride.Ortholite Insert
High-quality cushioned insole which supports the unique structure of the human foot, and provides long lasting durability, breathability and cushioning.ABZORB FL
Abzorb® FL Abzorb® cushioning is the New Balance proprietary basic cushioning compound. This foam-based polymer works by dispersing the forces out from the point of impact and reducing the shock that is transferred through the shoe and up into the leg and body (this type of shock is sometimes responsible for heel, ankle, and even back pain). Shoes featuring Abzorb® FL (Full-Length) have an entire midsole made of the foam-based Abzorb® cushioning compound.Stability Web
Optimal arch support that’s both rigid and lightweight while preventing midfoot flex.Ndurance
N-Durance® Rubber compound for maximum durability in high-wear areas.
